Pay Per Click Agency
Pay Per Click Advertising
EXPERT PPC AGENCY
Help Your Customers Find You
At Genesis IT, we’re on a mission to change the world—one click-at-a-time.
There’s nothing more satisfying to us than seeing our clients’ businesses grow. It’s painful for us to watch ineffective PPC management waste a company’s potential.
To get the most out of your campaigns, we create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.
We don’t stop there, though. We also test and analyze every aspect of your campaign and rigorously optimize it from click-to-close.
The consistent combination of PPC management, optimization and analytics is how we grow businesses…one click-at-a-time.
WHY DO YOU NEED PAID MEDIA?
Although there are countless types of media you can use to promote your brand, they all fall under one of three categories: earned media, owned media, and paid media.
Earned media is word-of-mouth advertising. It’s coverage that you “earn” because your product or service is so outstanding.
Owned media is media that you control completely. Your blog is an example of owned media.
Paid media stands apart from earned or owned media because, as the name implies, you pay for it. It’s often the case that paid media is advertising that looks like standard news coverage or a social media update.
For example, you can pay to advertise on Facebook, Instagram or Twitter. Your paid media spot will appear as a standard entry in someone’s feed.
Even better: you can target your spot so that it’s only displayed to a specific subset of users on the social media site. In other words, you can only show your ad to people who are likely to be part of your target market.
Startups often rely on paid media to get the word out about their brand because they haven’t yet earned much media and their blogs aren’t reaching a lot of people.