Before doing any work on improving your business’ websites ranking, Genesis IT Group researches and identifies the right keywords or phrases for your business. We work with you to identify the words and phrases that you associate with your products or services. We match that to the results that we get from our competitive analysis, find the keywords use when they search. We also check online to see who is already ranking for these words so that we know what the comp is like and what needs to be done to beat them.
EXPERT SEO AGENCY
Help Your Customers Find You
Increase your business’ website traffic with our cutting-edge Search Engine Optimization (SEO) services. Genesis IT Group is an SEO Agency dedicated to your SEO success. We know online organic growth does not just happen by chance. Rather it is the result of having our talented SEO team working for you. Our expert SEO Company positions our clients for short and long-term SEO success so that they secure overwhelming market share before their competition does.
Just because we are talking about SEO, does not mean conversions tracking is left out. One of our goals is to turn more of your visitors into qualified leads and paying customers. Moreover, we want them to become your “raving fans”. With our focus on conversion optimization, we ensure your website is optimized to take advantage of existing and future traffic to increase your underlying return on investment sooner.
WHY DO YOU NEED A SEO?
You Need an Advantage
Everything that matters is digital. Consumers, when they want products or services, go online first. The sites that these people see are the sites that get the business. Every website out there needs optimization for better ranking. But you’re reading this page, so you want to know why you need SEO services.
Think about the process that you take when you are looking for a new vendor or business to work with. Before you picked one out of the phone book or you probably did a little bit of research on the side. You might have called up a few friends or business owners and ask who they use for the specific service you are seeking. Then based on their recommendations, you might then narrow down your list to a few companies. You might then do research online, visit the businesses in person, or look for reviews. Based on all of this criteria, you will know you are picking the best company to work with.
HOW WILL SEO HELP?
Puts All Eyes on You
Oddly enough, this process is very close to how search engines decide which websites get the top spots for what people search for. They take many considerations in including website quality, popularity, and user satisfaction. If you didn’t have the factors listed above, you would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.
So, the short answer is that you need SEO services because with them your business will help send the right online signals to search engines, and push your website up the list of results into the top spot.
WE CAN YOUR BUSINESS THROUGH
Effective Search Engine Optimization is So Close
If you have a new website or have never had effective SEO services performed on your website before, some prelim optimization will be performed. We will get the keywords and phrases we identified in our research populated on your website in a few specific places, and in ways that search engines will pick up on.
Initial website optimization involves populating your website’s underlying description and keywords. This is what users see associated with your website when viewing it in a list of search results. Search Engine Optimization also involves updating your website’s title and individual page titles to include your business name and important keywords.
But there is a balance between updating your site to include the words that you need and the words that your visitors want to read. We know how to walk that balance.
An essential step for websites is the submission to search engines. Though search engines will eventually naturally crawl your website through links made to it, you can speed up the process by submitting it for their review and inclusion in their overall index.
Once we are satisfied with the quality of your website and the way that we populate the keywords on it, we will submit your site to all the major search engines. Once the website is crawled, it will start to appear in search results.
After submission, we will work with you, improving your rankings through a few other methods like link building and content creation.
The basic experience that your users have when they visit your website, also known as UX, is essential to your rankings. If someone visits your online property and thinks it’s ugly or difficult to browse, they are likely to leave right away. If they do, this information is sent back to the search engine that sent them to your site in the first place. A few bounces like this ok, but if you have a lot of bounces you are telling the search engines that you should not be ranking as well for that referring keyword or phrase, regardless of how relevant your site is.
We will work with you to avoid high bounce rates that will impact your rankings. We will work with you to improve the user experience on your website. This may be a step that we take at the very start of the SEO process, if your website is brand new, or it may be something that is done on an ongoing basis. By evaluating your traffic, bounce rates, or cart abandon rates, we will learn what attracts your customers and make suggestions or implement methods to improve your user experience so that they stay and buy.
Search Engines learn to rank websites based on peoples opinions, much like your trust in a business or partner being established through the opinions of others. One way that websites can tell search engines that they are trusted and should be ranked higher is through linking to the website.
Link building is important to SEO. The more competitive a keyword or area of business is, the more links a website needs to have to rank for it. You may find that you receive a lot of links naturally, sometimes a new business needs help to build up those valuable links, especially if your competition has a lot.
Building links involve a lot of specific tactics and methods. These include, but are not limited to:
- Placing your website link on your social media profiles
- Submitting guest posts to other websites
- Creating great content that gets shared by other websites.
An effective and ongoing link building strategy is crucial to establishing and improving your online presence.
Genesis IT Group will work with you to build valuable timely links to your website. Our customized link building process will help you no matter how many links you need to build, or how many keywords you need to target with them.
Website content serves multiple purposes. For your visitors and customers, it gives them something to read, allowing them to learn more about your products, services, history, location, etc. Quality content is also likely to be shared, which can help with link building. But for SEO purposes, content is what search engines use to determine how relevant your website is relative to a specific keyword or keyphrase.
Your website content, especially the copy on your homepage or landing pages, needs to contain the right words or phrases to help improve your website’s ranking. It is difficult to write content that serves both customers and search engines, but it is possible. Let us craft keyword-rich content and populate it on your website where it matters most.
Our SEO services include not only the creation of unique content and our proven copywriting services, but also ongoing optimization and website content creation. With this, we will help you keep your website stay fresh, and give your users a reason to return to your online properties. Let us write blog posts so that you can keep your site relevant and up-to-date.
Contact Us Today
SEO Works if You Know How
Our customers know that they can trust Genesis IT group.
- We’re transparent.
- We’re consistent.
- We’re experts in search engine optimization and Internet marketing.
Our portfolio expands across many different industries. From wholesale to retail to landscaping to dog training physical therapy, we have done it all.
After all, Genesis IT group, is a premier SEO and search engine optimization company, specializing in ranking websites for upcoming businesses and individuals like.
You have search engine optimization choices. Let us help you pick the right one and the one most likely to help you convert.